Understanding Campaigns

Campaign Anatomy

Campaigns can be displayed as popups or embedded on your website. They also consist of multiple steps, two states (expanded and minified), locales, and device customizations.

Step

A campaign can have multiple steps. It consists of its own properties and contains layouts: single layout or double layout. It can be localized and customized for mobile. A step is always named Step #, for example, Step 1. Learn more about campaign steps.

Step Order

The order of steps can be changed by dragging and dropping. Changing the order will also change the step number.

Layout

Layout can be a single column or a double column. It consists of its own properties and contains components, grouped components, and widgets. It can be customized for mobile. Learn more about campaign layouts.

Component

Component consists of its own properties.
It can be added as a single component or grouped with other components. It can be localized. It also can be customized for mobile.
Available components:

• Text
• Button
• Input
• Choice
• Asset
• Group
• Widget

Grouped Components

Referred to as Inline Group.
It can be used when you want two or three elements to appear next to each other (in one line).

Widget

Widgets are like small applications. They are loaded for the end users only when used.

Currently, Fluentos provide these widgets:

1. Countdown

   

2. Spin the Wheel

   

Campaign States

You can make a campaign toggle between an expanded state and a minified one, also known as a teaser. Learn more about Campaign States.

1. Expanded state

   

2. Minified state

   

Campaign Localization

You can localize your campaigns for different markets. Learn more about Campaign Localization.

Campaign Device Customization

You can design campaigns to match both desktop and mobile versions with detailed customization. Learn more about Campaign Device Customization.